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Hey folks,

We have the great honor tonight of having the Impact Launch Team tutored by book marketing legend, John Kremer an acknowledged expert on book publishing and marketing. Besides being the owner of his own publishing company (Open Horizons in Taos, New Mexico), he is the editor of the Book Marketing Tip of the Week newsletter.

John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-Rom, and Book Marketing Mini-Book series.

He has been interviewed by or featured in The New York Times, USA Today, Playboy, Scientific American, Chicago Tribune, Bottom Line/Personal, Sharing Ideas, Writer’s Digest, DM News, Games, Foreword, Publishers Weekly, Gift & Decorative Accessories, Book Business, Booklist, Children’s Book Insider, Freelance Writers Report, Los Angeles Reader, and many other publications as well as more than 200 radio shows around the country. Online publications include Marketing Sherpa, BookHitch.com, Small Press Blog, Blogcritics.org, Principled Profit, The Writing Life, and more.

Tonight John will be telling us all about the best ways to market books. He has over 1001 ways, so be prepared to take notes!

EVENT: Impact Launch Team Meeting
DATE & TIME: Monday, April 14th at 9:00pm Eastern
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

TO ATTEND THIS EVENT, CLICK HERE FOR THE DETAILS.

If you are reading this AFTER the event, you can click the above link for the replay of the event.

Lot’s of good information.

Here’s another great tool for the launch team

This is a brand new FREE software that finds blog posts that are related to particular keywords, so that you can easily search out high traffic blogs related to a book launch. Click here for to download it now.

Talk to you tonight!

All the best,

jvAlertLive.com
TheImpactFactor.com

InfoProductBlueprint.com
jvAlert.com

P.S. More information on Ken McArthur’s Marketing Thoughts Blog

P.P.S. The Early-Bird Special is almost gone for jvAlert Live Philadelphia. Lock in your slot now.

Hey Folks,

Just in case you missed the Launch Team call last night CLICK THIS LINK and catch up on the details now!

All the best,

jvAlertLive.com
TheImpactFactor.com

InfoProductBlueprint.com
jvAlert.com

P.S. More information on Ken McArthur’s Marketing Thoughts Blog

P.P.S. The Early-Bird Special is almost gone for jvAlert Live Philadelphia. Lock in your slot now.

Hey Folks,

I have never done this before — at least not on this scale, but just spent an entire year of my life working on this so …

Let’s just say this is important to me.

BOOK AND COACHING PROGRAM LAUNCH DATE SET!

I’ve just locked in May 13th - my Mother’s birthday by the way - as he official launch for my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

There will be a huge Amazon/Barnes and Noble book launch on May 13th and tons and tons of great things that I’m giving away to people who purchase the book.

In addition, I’m doing a huge launch for my new Impact Coaching Program.

So first question:

Would you be willing to lock in May 13th to personally promote my book launch and coaching program launch?

I know that my key partners have to plan ahead and that will be the date, so please take out the calendar and let me know if you can promote then. Post a comment and send me an email and let me know it’s on your calendar.

Because of the way these things work, the date and time is crucial to build the intensity and Tuesday, May 13th at 1 PM Eastern Time (GMT-5) is the time for the big push.

All you need to do to get a referral link is be a member of The Impact Factor. If you are already a member, then you are all set. You will get all of the pre-launch information and I’ll let you know exactly
what to do over the next five weeks.

If you aren’t a member, then click here and do it now!

Then HARDCODE into your calendar May 13th, at 1 PM Eastern Time (GMT-5) as the launch date.

Of course, LOTS of activities before that happens.

We have an amazing launch team working behind the scenes to make this launch pretty special.

If you want to learn about how to do book and product launches by DOING IT, then click here to join us!

LAUNCH TEAM MEETING TONIGHT!

We will be meeting TONIGHT at 9 PM Eastern Time, with our Writing Team Leader Ronda del Boccio to talk about writing press releases, and how to virally spread a story in writing.

We will talk about releases, blog posts, blog comments, making videos, as well as a host of other activities that we have going on for the launch.

EVENT: Impact Book Launch Team Meeting
DATE & TIME: Monday, April 7th at 9:00pm Eastern
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK AT 9 PM Eastern TONIGHT…

THE ULTIMATE BONUSES

With big massive launches, there are two types of ways that people generate sales through bonuses and you may want to do BOTH for this launch.

The two types are:

  1. Bonuses tied directly into the offering sales page
  2. Bonuses offered by individual referrers to people that purchase from their referral link.

Here’s a launch tip for you that you should be aware of in your own launches and for promoting other peoples launches too.

Quality always wins!

How many launches have you seen that had endless lists of junk that required you to signup to a thousand lists to claim you bonuses?

I don’t want you to let that happen with your launch and I’m certainly not going to let it happen with mine!

Here are the keys to great bonus results (in order):

  1. Taking Action and Getting a Bonus Offer Done!
  2. ONLY High Quality
  3. ONLY Great Relevance

Want to knock it out of the park?

Take massive action to completion and cover all three!

The truth is, most people don’t get a bonus package done at all.

In this case, you have five weeks to start planning GREAT bonuses, but don’t make the error of waiting until week five to put together a solid bonus package. Right now is the time to take action.

And …

Don’t make the mistake of thinking that you don’t have anything to offer for a bonus!

MOST people don’t take the time to put together ANY bonus and the truth is that whatever bonus you offer can boost your sales results and it’s not hard to find things that you can bundle in with any
offer.

Start planning now!

PRIME REAL ESTATE: WHAT GOES ON THE MAIN PAGE FOR LAUNCH DAY …

Short answer … there will be tons of early-mover bonuses for both the book launch and the coaching program launch.

Some of them will be on the main book launch page and others will be tied into purchase of the coaching package.

Still others, will go into the resource section of the Impact Factor members site.

If you think that you have something to offer, here are the ABSOLUTE requirements to get your bonus listed on launch day:

  1. The bonus must be HIGH quality.
  2. The bonus must be EXTREMELY relevant

PLEASE, don’t swamp my in-box with bonuses that don’t work for this launch.

ALL bonuses need to be related to the areas covered in the book. No matter how wonderful your bonus on dog grooming is, it won’t fit with the offering.

Here are some examples of things that MAY fit:

  1. Books, Audio, Video or PDF downloads in the areas of publicity, motivation, persuasion, launch techniques, social networks, idea transference, coaching, public speaking, radio and television interviews, public relations, corporate or non-profit partnering, joint ventures, event promotion, social media, blogging, etc.
  2. Event Tickets for events related to any of the above subjects.

Here are some examples of things that DON’T fit:

  • How to get rich on the Internet
  • Making money with AdSense, Resales Rights, etc.
  • Sales letters in the form of PDF files
  • and MANY more …

AUTHORS NOTE THIS ONE …

I’m planning a very special ULTIMATE IMPACT LIBRARY Bonus for one lucky purchaser of my book.

If you have a book that you think should be in the ULTIMATE IMPACT LIBRARY package, I’d like to know.

HIGH QUALITY is vital, but there are a couple of other requirements:

  1. The book MUST be on a relevant topic like those listed above.
  2. You must ship me one copy of your book for the winner. I’ll package and ship the entire bundle to the winner.
  3. While not an absolute requirement, if I don’t have a copy of your book it would be great if you could include a copy of your book for my personal review and use.

If you have any questions on any of this join us at the launch team meeting tonight.

Many, many thanks for your support on this!

All the best,
All the best,

jvAlertLive.com
TheImpactFactor.com

InfoProductBlueprint.com
jvAlert.com
P.S. More information on Ken McArthur’s Marketing Thoughts Blog

P.P.S. The Early-Bird Special is almost gone for jvAlert Live Philadelphia. Lock in your slot now.

Hey Folks,

What a great kickoff last night for our Impact Book Launch Team!

If you missed the call, you can listen to the webcast replay right now by clicking here!

Over 140 volunteers have signed-up for the launch team already and more are signing up all the time.

Here’s some of what we talked about on the call:

  • Exactly what my publisher — and the top-level PR firm that they hired — says will be the most effective use of a launch team of over 100 volunteers
  • How to generate bulk sales and tie-ins from major corporations and non-profit organizations
  • How to generate local publicity
  • How to target key blogs
  • How to use forums for book publicity
  • The use of controversy in the Impact Launch
  • What the most important factor is for successful press releases
  • How to use letters to the editor to move a book launch
  • How to get the media to sell themselves on your book
  • How to use viral videos
  • How to get local coverage
  • How to use articles in ways that almost no one thinks of
  • How to tie in live events
  • How team members can get involved
  • What we will be doing over the next 6 weeks
  • And much, much more.

If YOU haven’t signed up yet …

If you are interested in exactly what it takes to get your own book on the best seller lists, this will be a perfect match for you, because I truly believe that we learn best by DOING and this is a NO COST way for you to see a book launch from the inside and learn from some experienced book marketers exactly how to take your own book to the best-seller lists!

Click here and signup now

That way you won’t miss a thing!

This blog will be the update point for all of the launch team activities!

Last night we had a great session to kick everything off. Most likely it was a bit overwhelming to those of you who attended because the scope of this launch program is HUGE!

Who we are and what’s going to happen

This launch team is an AMAZING collection of top-level people. We have authors, publicists, book marketing experts, graphic artists, technical gurus, social media experts, web designers and just plain ole, “Good People”

We will be working hard together over the next 6 weeks to accomplish a few very important things:

  • Teach you how you can have massive impact with your own book or product launch
  • Give you an incredible, fun-filled and exciting experience
  • Launch Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World to the top of the best-seller lists

In order to do that we are going to combine the talents of all of the people on this amazing team and put thought into massive action all the way to completion.

What can 100 people do?

Here are a few ideas to get you started. One hundred people can …

  • Make 100 blog posts
  • Make 100 comments
  • Write 100 articles
  • Tell 100 friends
  • Target a key influencer with 100 exposures

By REPEATING a message we can make sure we have a real impact.

Already people are taking action!

Shel Horowitz is the author of seven books and publisher of nine websites, five webzines and four ezines. His three most recent, Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World, and Grassroots Marketing for Authors and Publishers have all won awards.

In his latest blog post Shel called this project, “one of the most powerful viral marketing ideas I’ve ever seen.”

Cheri Sigmon, CISSP has already latched onto a key idea in the book and put up a “Zingwhacker Ideas” Squidoo page that will certainly be drawing traffic as this launch continues.

When I started the call last night there were 360 Google search results for the phrase, “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World” in quotes. As of now there are over 400.

What is this book about?

  • How to get your ideas, products and services noticed
  • How to motivate people to spread your message quickly to millions
  • How to build revenue and support for the long-term, so that you can …
  • Make a difference.

Who are the target markets for this book?

  • Missionaries
  • Mavens
  • Moguls

It’s not about the book, it’s about the story

This book launch is all about creating the story that will make people want to learn more and we have some pretty amazing stories to tell. In fact Ronda Del Boccio has agreed to be the team leader for our writing team that will put together all of the written materials for this book launch and Ronda is the master of Storyation.

The writing team is just part of this amazing launch. Here’s an idea of some of the areas that we are covering in the next six weeks:

The Teams

  • Writing (Press Kit, Articles, Copywriting, PR)
  • PR, Article and Publicity Distribution
  • Buzz Crew (Web 2.0 and Social Media, Social Bookmarking Sites, Video Campaigns, Forums. Editorial placement, Letters to the Editor, Op-Ed pieces ( Online and Offline)
  • Targeted Influencers (Marketers, Thought Leaders, Corporate Leaders, Non-Profit Leaders, Political Leaders, Religious Leaders
  • Interviews (Radio, Newspapers, Magazines, Television)’
  • Live Events
  • Product Integration
  • Bulk Buys (Non-Profit Organizations, Corporations)
  • Tech Team (Autoresponders, Web Editing (Front Page), .Net Developers, Graphics)
  • Amazon/Barnes and Noble Launch ( Joint Ventures, Prizes, Support)

Here’s what you need to do now!

1. Signup for The Impact Factor Launch Team

2. Make lists (start making lists of the key impact factors in this launch)

  • Key Influencers
  • Key Blogs
  • Key Forums
  • Key Joint Venture Partners

3. Make Blog postings your number one priority …

  • Post on your own Blogs, Websites and Newsletters
  • Target high traffic blogs and post comments on them
  • Target key influencers by making them aware of the book
  • Get the maximum number of posts in high traffic areas

4. Start Building Web 2.0 traffic building sites (Squidoo, Content sites, etc.)

5. Involve Other People

  • Mail your list
  • Identify people who should be on this team
  • Contact Team Leaders
  • Think Creatively

Resources

Here are some tools to get you started:

1001 Ways to Market Your Books – John Kremer
This is a great resource that you can use as a comprehensive list of book marketing techniques and strategies.

Google Alerts

Place alerts on key phrases so that you can track your results in the search engines. Here are some suggested phrases to consider.

  • “Ken McArthur”
  • “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World”
  • “The Impact Factor”

Alexa Toolbar
Get the toolbar and identify high traffic sites.

Wordtracker
Identify keywords that are appropriate to this launch

Google Search Results:

Here are some Google Search Results as we start this campaign. Use these numbers at the starting point and see how much progress you make in the next six weeks.

  • “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World” – 360 results
  • “Ken McArthur” - 1,050,000 results
  • “Zingwhacker Ideas” – 0 results

More coming very soon!

If you have questions let me know! When you get results, post them in the comment here!

Click here to get more information and join the team now!

All the best,

jvAlertLive.com
TheImpactFactor.com

InfoProductBlueprint.com
jvAlert.com

Hey Folks,

Imagine that you are on the verge of launching your new book or product. You’ve spend the last YEAR working on this and now it’s time.

You’re poised and ready to begin the onslaught of publicity and promotion you know you need to take your book to the top of the best-seller lists and your products into exciting profits that you’ve never reached before.

You’re ready! The message is good, you have an amazing offer. You have endless possibilities to get the word out.

Oh yeah, and one small problem …

No time and a limited budget.

But, you know that’s just an excuse. People have done amazing things with no time and no budget and there is nothing that says that you can’t do it too!

You’re on fire! You’re charged up! You’re equal to the task! You KNOW you can do this!

Then it hits you … There is no way you can do this alone.

It’s like moving that grand piano up ten flights of stairs. The bottom-line … some things can’t be done alone.

And you shouldn’t be doing this one alone either!

What you really need is a team of people who are eager, excited, talented and motivated to spend the next six weeks getting the world out. You need writers, publicists, Internet marketers and just everyday folks who really understand the message that you are trying to get out and WANT to tell other people about what you are doing. You need a DOZEN people working like crazy in the crucial six weeks before launch.

So how do you build a launch team — with no money and no time?

I’m about to tell you exactly how I built a team of one hundred, excited, talented and motivated people — in less than 24 hours — to help launch my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,

Here’s how you can do it in four easy steps:

1. Ask

You can’t build a team if you don’t ask anyone! In my case, I posted a message on my blog and I sent a mailing to my subscribers. That’s because I was really time crunched.

If you have more time, you can build a team much more effectively by contacting people INDIVIDUALLY. So many times we forget what a difference that makes.

But even if it’s only an email to a dozen people you need to ask … and preferably repeatedly!

So, I’ll ask again!

If you are interested in exactly what it takes to get your own book on the best seller lists, this will be a perfect match for you, because I truly believe that we learn best by DOING and this is a NO COST way for you to see a book launch from the inside and learn from some experienced book marketers exactly how to take your own book to the best-seller lists!

Wouldn’t you like to see how a massive book launch really works from the inside? What if you got some great help and mentoring along the way and what if it didn’t cost you a single cent.

Now is the time!

YOU can be part of this team!

We are going to be starting Monday, March 31st at 9 PM Eastern Time with our very first team meeting and you can listen in or take an active part …

Click here to get more information and join the team now!

2. Give

What if people just went around asking you to do stuff for them without giving anything in return?

We all know people who are all “take” and no “give” and after a while it gets old.

In fact, if you don’t give back, people will be running AWAY from you when they see you.

In this case, I made sure that we were GIVING away a LOT!

  • You get a complete apprentice program for nothing
  • You get a chance to learn by doing
  • Our expert book marketing team leaders teach you exactly what to do
  • You put theory into action in the real world by actually doing it in a “REAL-WORLD” Book Launch, under the expert leadership of our experienced team leaders!
  • You have the experience and knowledge to duplicate these techniques and tactics in your own book launch WITHOUT the cost of purchasing expensive book publicity training.
3. Motivate

It’s not enough to get people’s interest. Grabbing 100 people who SAY they will actively participate is the EASY part. Now you have to motivate them to actually DO something and that’s MUCH harder.

Social proof is one form of motivation.

In fact, by telling you that 100 people signed up for this program in 24 hours, I’m letting you know that something exciting is happening!

It is very clear that MANY people instantly saw the value in this program and that’s a clear indication that YOU could get some real value out of it.

After all, you don’t have anything to lose on this one. All it costs is a little time.

Wait until you see what I have to motivate you tonight! This one is going to be fun!

Here’s some of what I am going to share …

  • Exactly what my publisher — and the top-level PR firm that they hired — says will be the most effective use of a launch team of over 100 volunteers
  • How to generate bulk sales and tie-ins from major corporations and non-profit organizations
  • How to generate local publicity
  • How to target key blogs
  • How to use forums for book publicity
  • The use of controversy in the Impact Launch
  • What the most important factor is for successful press releases
  • How to use letters to the editor to move a book launch
  • How to get the media to sell themselves on your book
  • How to use viral videos
  • How to get local coverage
  • How to use articles in ways that almost no one thinks of
  • How to start a buzz war
  • How to tie in live events
  • How to create the “Master Time Line” for a launch
  • How team feedback takes everything to the next level.

Click here to get more information and join the team now!

4. Reward

But it’s not enough to give you a great education while you have an amazing experience. I also want to put some cash in your pocket!

TheImpactFactor.com is the hub site not only for the huge IMPACT book promotion, but also an upcoming home-study course, amazing Impact coaching and mentoring programs, live events and much more!

This site is going to be super hot for the next 6 months and longer, because of the HUGE book launch and you can earn commissions on every sale at the same time that you are learning about the latest book marketing techniques, strategies and tactics.

The more you use these promotion techniques, the more you will earn.

Click here to get more information and join the team now!

Tonight is the very first launch team meeting!

Over one hundred people have already signed up.

These team members come from all walks of life.

Some are experienced authors, publicists and some are even established publishers with their own publishing companies already. Why would they want to take part?

Because there is ALWAYS something left to learn and because this is a chance to be a part of something much bigger than you and I can accomplish on our own.

On our own we would have a heck of a time getting that grand piano up a single story, much less to the top floor of that high-rise.

But together we can do so much more!

  • You don’t have to have ANY experience to be a part of this exciting event!
  • You can learn from the best and have one heck of a time while you do it!
  • Plus, you can take what you learn and use it for the rest of your life.

YOU are vital! The more people that take part, the more excitement we will generate, the more fun it will be and the more incredible our impact will be together.

You’ve been waiting and now the wait is over.

Click here to get more information and join the team now!

All the best,

jvAlertLive.com
TheImpactFactor.com

InfoProductBlueprint.com
jvAlert.com

P.S. Speaking of getting things done on your book …

Most of you know that Glenn and his outstanding team have been working with me on the authoring of my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

In that time, Glenn has put me on the spot LOTS of times and TOMORROW it’s my opportunity to turn the tables on Glenn a little!

Glenn has so much powerful information information to share and up until now, you’ve just been able to hear this information if you were a member of the Books Mean Credibility program or got the chance to hear him speak at a jvAlert Live event.

If you want to know Glenn’s secrets for writing your own book in as few as 12 hours of actual writing time. You don’t want to miss this special event! It doesn’t cause a cent to listen in.

All you need to do to attend my interview with Glenn is:

Click here to register!

P.P.S. The Early-Bird Special is almost gone for jvAlert Live Philadelphia. Lock in your slot now.